Athletic Propulsion Labs and the psychology of shoes

October 19th, 2010 by Brian Leave a reply »

If you tell someone they can’t do something, they want to do it. Ban a book and it gets more attention than if it just sat on the shelf. The same applies to the Athletic Propulsion Labs Concept 1 shoes. David Stern, commissioner of the NBA, stated that the shoes give players an unfair advantage and banned the shoes.

The shoes cost $300, which is a lot for civilian use, but not that high of a price to make a dent in a professional basketball player’s salary. Why not let the whole league use them? I’m curious to see what the NCAA says about the situation.

The ban is already being used by the company as a marketing tool:
Let’s hear it for Unintended Testimonial propaganda.


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