Send Your Parachute

February 24th, 2012 by Brian Leave a reply »

So, seeing the art direction for the Hunger Games movie got me intrigued, but I still wasn’t sold on the movie being awesome.

If you read my review when I got the ARC of Catching Fire, you’ll remember that I really liked the social commentary that was in book two of the series – specifically, a commentary on consumerism without concern for those that are going hungry.

The Hunger Games team did the best possible promotion, in my opinion. They are using their media hype force to educate about world hunger and hopefully alleviate starvation at home and abroad.

Check out their Send Your Parachute (fans of the book will get the cool reference) campaign trailer. You can text to donate to World Food Programme and Feeding America.


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